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Wednesday 24 September 2014

Poll shows Miliband’s “forgotten” passages are Labour’s weakest issues

Following today’s suggestions that Ed Miliband forgot key sections of his Labour Party Conference speech, newly published ComRes polling for ITV News reveals that immigration and the deficit, the two most prominent areas omitted from the Labour leader’s speech, are the two issues on which his party is least trusted by voters.

Of the twelve issues tested, the party scores worst on controlling immigration – the issue which is consistently the first or second most powerful in determining how people say they will decide how to vote next May. Just 12% of Britons trust it most to do so, compared to 43% of voters who trust UKIP most (16% most trust the Conservatives). Four percent trust most the Lib Dems.

On the issue Labour do second worse on, the deficit, the Conservatives have a large 25 point lead. 39% of British adults most trust the Conservatives to reduce the Government’s budget deficit, while only 14% most trust Labour.

However, on the NHS and the issue at the centre of Mr Miliband’s new offer, Labour does have a useful lead. The research, conducted over the weekend before the speech, shows 29% of Britons trust the Labour Party most to manage the NHS, with 20% most trusting the Conservatives.

The poll also shows that Ed Miliband is still struggling to carve out a positive image with the public, trailing David Cameron on being statesmanlike, competent, intelligent and able to get things done.

Findings in detail

Best Party

  • Labour holds a lead over the Conservatives as the party most to trusted to manage the NHS (29% and 20% respectively), keep down the cost of everyday items (28% and 19% respectively), provide adequate care for the elderly (26% and 15%), improve housing affordability (28% and 18%) and make the welfare system fairer (28% and 23%).
  • However, just 12% of Britons most trust the party to control immigration. By comparison, 43% most trust UKIP (an increase of 8 points since August) to do so and 16% most trust the Conservatives.
  • Although the Conservatives are most trusted to promote economic growth by 34% to 20% who trust Labour, Labour have a three point lead over the Conservatives on being trusted to make sure the benefits of economic growth are felt by all.
  • With Ed Balls promising to restore Labour’s economic credibility in his conference speech this week, the poll shows the scale of the job he has on his hands – Labour trail the Conservatives on being the party most trusted to get the Government’s budget deficit down by 25 percentage points (39% to 14%).

Q: Which party do you trust most to…

Issue
Lab
Con
Lib Dem
UKIP
Don’t know
Manage the NHS
29%
20%
7%
9%
35%
Keep down the cost of everyday items, such as food, energy and travel
28%
19%
5%
9%
39%
Make the welfare system fairer
28%
23%
6%
11%
32%
Improve housing affordability
28%
18%
5%
8%
41%
Make sure the benefits of economic growth are felt by all
26%
23%
6%
11%
32%
Provide adequate care for the elderly
26%
15%
10%
8%
42%
Improve the education system
25%
24%
8%
9%
35%
Promote economic growth
20%
34%
4%
11%
31%
Reduce crime and anti-social behaviour
17%
29%
4%
14%
36%
Redefine Britain’s relationship with the EU
15%
23%
5%
30%
27%
Reduce the Government’s budget deficit
14%
39%
4%
9%
33%
Control immigration
12%
16%
4%
43%
25%
Base: All GB adults (n=2,048).

Leader characteristics
  • Ed Miliband trails David Cameron in terms of being seen as statesman like (9% think Miliband is statesmanlike, 37% say the same of David Cameron), competent (19% to 31%), intelligent (32% to 43%), can get things done (17% to 31%). More also think Mr Miliband weird than do David Cameron (31% and 9% respectively). In fact, as many think Mr Miliband is weird as think the same of Mr Farage (32%).
  • David Cameron however, is seen as out of touch with ordinary people by significantly more than think the same of Ed Miliband (52% and 36% respectively).

Q: Please select which of the following words or phrases apply to each party leader.


Statement
David Cameron
Ed Miliband
Nick Clegg
Nigel Farage
Trustworthy
20%
19%
10%
15%
Out of touch with ordinary people
52%
36%
46%
24%
Has the right policies for Britain’s future
26%
20%
7%
25%
Is statesmanlike
37%
9%
6%
12%
Comes across as someone like me
13%
15%
8%
20%
Competent
32%
19%
11%
19%
Intelligent
43%
32%
27%
29%
Can get things done
31%
17%
7%
19%
Weird
9%
31%
15%
33%
None of the above
10%
14%
20%
16%
Base:  All GB adults (n=2,048).

ComRes interviewed 2,048 British adults online between 19th and 21st September 2014. Data were weighted to be representative of all GB adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules.