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Monday, 13 April 2015

Greens say 'vote big, vote brave'

The Green Party has launched its national billboard campaign in Brighton on Monday. Natalie Bennett, leader of the Green Party, and Caroline Lucas, Green PPC for Brighton Pavilion, presented the new billboard.
The Green party's new billboard

The Greens say their new poster, contrasts starkly with the negative campaigning of the other parties. They are urging the public to ‘Vote Big. Vote Brave’. The release of the billboard comes after Bennett’s appearance in the last leaders’ debate. She won plaudits for raising issues such as climate change, refugees from Syria and for standing up to Nigel Farage over his rhetoric on immigration.

Natalie Bennett, leader of the Green Party, said: "The time for half measures is over. This country desperately needs bold changes to take us away from business-as-usual politics. More people than ever will have a chance to vote Green at this election. Our message is clear: don’t vote for second best, vote for what you believe in.

"A Green vote at this election is one for an economy that works for everyone – where multinational companies and rich individuals pay their fair share and wages are enough to build a life on. It’s a vote for an NHS which is run for all of us- not for private profit. And it’s a vote for real action on climate change."

Caroline Lucas, Green PPC for Brighton Pavilion, said: "It's a pleasure to be launching the Green Party's national billboard campaign here in the constituency that I’ve been honoured to represent for the past 5 years. We have a bold message that will resonate with the people of Brighton and Hove, and across the country. Only the Green Party is willing to stand up to the establishment parties on issues like climate change, a resilient economy and protecting the NHS.

"Our billboard campaign captures some of the many reasons record numbers of people are backing the Greens in 2015." Ms Lucas added.

The billboards were designed by creative agency Creature of London. James Mitchell, Copywriter and Strategist at Creature London, said: "We were tired of politics that simplified the issues, or made empty promises, or failed to treat an informed voter with respect. The Greens are a different kind of party, and they deserve a different kind of poster. So we went back to basics, stripped away the advertising ideas, and did something simple and conversational, in a handpainted, human style. Carrying a simple message that speaks to why anyone should vote in the first place - the anger at what politics in the UK has become, and the hope that together we can make it better - as long as we all vote for what we believe in."