Government launches Christmas drink drive campaign

The government is today launching its annual THINK! Christmas drink drive campaign, which is specifically targeting young males, as figures show they account for almost two thirds of drink drivers killed on our roads. The campaign will target young men through Facebook, Twitter and Spotify, with 5.4 million British males aged 25 to 34 on Facebook alone – the highest single demographic.

Kent police breathalyzer test

Road Safety Minister Andrew Jones said: "Drink driving destroys families and ruins lives, yet some reckless drivers continue to take the risk and get behind the wheel after drinking – particularly young men who account for almost two thirds of drink drivers killed on our roads."

"We have some of the safest roads in the world and deaths from drink driving have fallen significantly over the last 30 years, but it is still responsible for the deaths of 5 people every week. This Christmas we are specifically targeting the biggest perpetrators of this devastating crime – young men, but our message to everyone remains the same: don’t drink and drive." The Minister added.

The government say that a new advert will be posted on Twitter or Facebook everyday throughout December playing on the concept of FOMO ‘fear of missing out’. The adverts aim to make it clear to young men that they have plenty to live for the following day, which they may not see if they choose to have a second drink.

Research carried out for the Department for Transport found 20% of young men have had 2 or more drinks before driving and an extra 11% say they have considered it – with a third of adults telling researchers they felt it wouldn’t impact on their driving. However, research from the National Institute for Health and Care Excellence (NICE) shows a second drink doubles a driver’s chances of being involved in a fatality.

Chief Constable Suzette Davenport, the national roads policing spokesperson, said: Police officers on patrols over the Christmas and New Year period will be specifically targeting people driving under the influence of drugs or alcohol and we will also be doing roadside testing, so we can make instant arrests."

"Our message is very simple and very clear – you are breaking the law, you are risking your life and the lives of those around you and the consequences of doing so will plague you for the rest of your life." CC Davenport added.

THINK! has also teamed up with a number of partnership organisations, including Coca-Cola, Arriva and Budweiser to offer drivers solutions to avoid drink driving such as two-for-one on soft drinks for drivers and free taxis for those enjoying the festivities on Christmas Eve. The campaign will run on THINK!’s Facebook and Twitter channels from 1st to 31st of December, to support the police’s drink and drug drive enforcement campaign.

90,000 children in Britain to face Christmas homeless

Shelter launches urgent appeal after investigation uncovers the shocking realities faced by homeless families. A Shelter investigation has revealed the harrowing effects of homelessness on children in Britain today, as the charity launches an urgent Christmas appeal to help those without a place to call home.

90,000 children in Britain – the equivalent of three children per school – will wake up homeless this Christmas, government figures show. Alarmingly, the figures also show that the number of homeless families living in bed and breakfast (B&B) accommodation in England has almost doubled in just three years. After receiving regular reports of the devastating impact of life for families in B&Bs and hostels, Shelter conducted an in-depth investigation with 20 families in England currently or recently living in temporary accommodation, which uncovered the shocking realities they face.

13 families said they felt unsafe in their accommodation, with some of the worst accounts including exposure to drug and alcohol abuse, fighting, swearing and racist language. The majority of families had to live in one room, share kitchen and bathroom facilities with strangers, and eat meals in their room on the bed or floor. The investigation also uncovered the emotional turmoil of living in these circumstances. Over half of the families said their children’s mental or emotional health had been affected, including reports of depression, panic attacks and wetting the bed.

With the number of homeless families on the rise, Shelter is bracing itself for a surge in demand for its already over-stretched advice services. The charity is calling on the public to help make sure it can be there for Britain’s homeless children this Christmas by donating to the charity’s urgent appeal. 

Shelter’s investigation highlighted the devastating impact of being homeless on every aspect of families’ lives, and found that:

• 16 families reported that their children’s physical health had suffered since living in temporary accommodation
• All 20 families said it had a negative effect on relationships with family and friends
• 12 families reported their children had found it harder to make or keep friends
• 4 families said their children had over an 1 ½ hour journey each way to school, with 2 families saying their children had to miss school altogether

Case study: Felicia from London and her two children were evicted from their home after Felicia’s marriage broke down and she discovered her husband had secretly got the family into debt. They became homeless and, with nowhere else to turn, had no choice but to live in a B&B for over two months.

Felicia said: “My children had already been through hell before we got to the B&B, but once we moved in their mental health declined with every passing day. My son became depressed for the first time in his life and wouldn’t get out of bed, and my daughter even started self-harming. As a mother it was heart-breaking to see, but I felt so helpless because living in the B&B was our only option. Not only did we all have to share one room, it was impossible for either of them to go to school because we were placed so far away from where we used to live. If I hadn’t found Shelter I don’t know what we would have done, but thankfully they were able to help find us a more stable place to live.”

Campbell Robb, chief executive of Shelter, said: “No child should have to go through the trauma of losing their home, so it’s heart-breaking to think that three children for every school in Britain will wake up homeless this Christmas. In the 21st century it cannot be right that homeless children are experiencing severe emotional distress, facing three hour round trips to school and having to eat their dinner on the floor. These days it only takes one thing to push a family into a downward spiral which can end in homelessness, and we’re bracing ourselves for an increase in demand from families who desperately need our help to keep a roof over their heads. Our advisers will be working tirelessly to support people who find themselves homeless this Christmas but it’s getting harder and harder for us to be there for every family that needs us. We urgently need more support from the public to help us make sure no-one has to fight homelessness on their own this Christmas.”

To support Shelter’s emergency Christmas appeal please visit shelter.org.uk or text SHELTER to 70060 to donate £3